Noblesse Oblige: (literal meaning) The belief that with privilege comes responsibility.

For Plutarchy, sustainability isn’t optional—it’s our responsibility, built into the choices we make.

Your article comes in a tin can designed to last up to 50 years and is 100% recyclable.

This tin can represents Plutarchy’s idea of Noblesse Oblige, use it till the end of time like the planet depends on it—because it does.